The Truth About Backlinks: 7 Things You Need To Know In 2023

By Rank Jacker on March 3, 2023

Truth About Backlink

People are wondering about the future of backlinks in 2023. Will they continue to be as significant the way they are now? Backlinks have been a crucial component of SEO. Almost every SEO article you read these days will recommend backlinks as the foundation of your SEO strategy. Even now, if you want to improve your website’s SEO, it’s important to focus on building high-quality backlinks.

Backlinks remain the best way to increase your search engine rankings and improve visibility. They are the most cost-effective way to accomplish these goals. Backlinks are not dead and will not die any time soon.

However, many myths about backlinks can mislead website owners and damage their SEO efforts. In this blog post, we will discuss 7 truths about backlinks that will help you understand how backlink building will work in 2023.

What Is Backlink Building?

The process of increasing a website’s exposure through search results is commonly referred to as “backlink building.” This involves creating one-way linkages, or “backlinks,” to the website. Often, this involves using tools like email outreach and finding broken links. Additionally, public relations can help increase the visibility of a site.

The Benefits Of Building Backlinks In Seo

1. Building backlinks has many benefits, the most noticeable being that search engines rank websites higher when linked to other high-quality websites.

2. Aside from improving website optimization and increasing referral site traffic, backlinks also lend your company or brand credibility and serve as endorsements for your business.

3. It helps in the association of search engine links between different sites on the internet.

4. Additionally, backlink building can be highly beneficial for marketing purposes. Promoting your company or product through high-quality backlinks will undoubtedly generate more interest and exposure than traditional methods such as advertising.

What are the Benefits of Quality Backlinks in SEO

Backlink Strategy

You need to consider several things when building links for your website. Some factors you will want to consider include target keywords, domain authority, and anchor text.

The following are key factors to consider:

1. Before determining which sites to target for quality backlinks or how many links to get, it’s essential to understand what your site does well.

2. Once you understand what links work and don’t work on your website, you will be in a better position to determine your target audience.

3. After that, it’s instructive to audit the current content on your website so you can identify any areas that may need improvement.

4. Also, it’s helpful to compile a list of potential targets; these should align with the content and business goals you have set for yourself.

5. Finally, please ensure no gaps in your online marketing strategy by filling them in with quality information corresponding to the topics that matter most.

The Truth About Backlinks: 7 Things You Need To Know In 2023

1. Quality Is More Important Than Quantity

Your backlinks’ quality is far more significant than their quantity. Quality backlinks from reputable, high-authority websites will carry more weight than many low-quality links. You can invest your time connecting with other websites and acquiring high-quality backlinks.

2. Relevant Links Are Key

Having relevant backlinks is key to your SEO success. Relevant backlinks come from websites related to your website’s topic. Relevant backlinks tell search engines that your website is a reliable source of information on the topic. Try to get backlinks from websites that are related to yours and avoid getting backlinks from spammy websites.

3. Anchor Text Matters.

The text that links to your website is known as an “anchor text. Try to use anchor text that is relevant to your niche and describes the content on the page you are linking to. This will help to improve your rankings and make it easier for users to find your website.

4. Diversify Your Links

You should also diversify your backlink building by getting links from different types of websites, such as blogs, forums, and social media websites. This will help to ensure that your backlinks are seen as more natural and will help to improve your rankings.

5. Monitor Your Backlinks.

It’s essential to check your website backlinks and make sure that they are still active. If a link goes down or the website you are linking to changes its content, you may need to update your backlinks. This will help ensure that your backlinks are still working and helping to improve your rankings.

6. Understand Nofollow Links.

Nofollow links are links that search engines will not follow. They are typically used when linking to external websites or discouraging comment spam. Nofollow links are not as valuable as follow links, but they can still benefit website visibility.

7. Guest Posts Are Still Relevant

Guest posts are still an effective way to earn backlinks. You can reach out to other websites in your niche and offer to write a guest post in exchange for a backlink. This will aid in the development of relationships and the acquisition of high-quality backlinks.


Backlinks are still an important part of search engine ranking, no matter how you look at them. Although they can only guarantee a high rank sometimes, bad backlinks can hurt your site’s visibility in search and could quickly damage your SEO efforts.

You must be careful when assessing which links will help and which will hurt. You will have to figure this out for yourself based on your site’s specific situation. But overall, high-quality backlinks remain one of the most effective ways of gaining exposure for your website.

Are you looking to improve your website’s SEO? RankJacker SEO is the place to be. Our comprehensive SEO platform can help you quickly and easily optimize your site with quality backlinks for greater visibility and traffic. With our team of experienced experts at your side, there’s no escape from the success you desire!

From The author

Amit Kumar, Marketing Lead & Co-Founder at RankJacker SEO is an MBA & A former Sales Professional with a knack for experimenting with Content & Copywriting. He loves to keep a tab on the latest updates in Content Marketing & SEO applications.

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