If you’ve got the basics covered as explained above, then its time to start building some link power for your website.
Traditionally, many SEOs use to start building high metrics backlinks like PBN, GPs, EDU links or whatever is in fashion & it worked.
But not anymore, the algorithms have turned smarter to identify such spamming patterns & are quick enough to kick in their spamming filters to junk the site with penalties.
Now the Machine Learning enabled algorithms can smartly track user engagements on a given web result & identify patterns towards goal achievement & then use AI to preconceive optimum user interactions to conclude if a web result is worthy of organic exposure.
So, in short, its the real engagements that’s going to work for your rankings.
Thus the essential mix of Relevance, User Engagement, Trust & Authority have become the new corner stone for organic rankings.
Your website’s content strategy & OffPage SEO deliver the relevance, user interactions & goal achievement commands the engagement & trust and finally links from good quality websites builds up the authority to have a competitive advantage to push through the weaker competition quickly.
As a standard practice, one should endeavor to make every backlink as relevant as possible for the target website, by identifying domains or content sources to associate relevance; i.e.