few stats about local seo which you should definitely know
46% of all searches on Google include local intent and 97% of users searched online to find a local business, which means if your website is not well optimized for ranking locally on Google, you lose tons of traffic and traffic means money
“Near me” mobile searches increased by 136% last year and over 78% of all “near me” searches resulted in an offline purchase, the buying intent of customers has grown exponentially, it is just that you need to show up when they are searching to buy product/services. This is one of the reasons why the rich become richer, the reason is they do what needs to be done to succeed.
88% of potential customers look for online reviews before choosing local services, which means just having an online presence is not going to grow your business but you also need to properly optimize it and build the online reputation for customers to trust on your brand and then make a purchase.