Whether you realize it or not, when you are a part of any business which counts on customers for its growth, then you are automatically a part of a funnel.
This marketing funnel has come a long way over the years and is also given names such as “conversion funnel” or “sales funnel”.
One should not get confused with this technical jargon as theoretically marketing funnel is straightforward, and the upper and lower funnel being part of it represents a consumer’s journey from being a cold prospect to becoming a hot lead/client.
From the audience you target, the content you create, and the marketing ways you will follow to grow your business or service, you need to have a clearer view of the upper and lower funnel accordingly.
Making things simpler for you let’s read below how the high and low parts of the funnel differ:
The first thing is all about understanding the buyer’s journey:
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