6 Digital Age Ways To Draw Traffic To Your Business
By: ∣ Updated: December 31, 2020
If you are an owner of a local business or have just plunged into this, your first and foremost concern is to attract the prospective clients towards your business.
Apart from print, electronic, and other forms of conventional advertising, a robust digital marketing strategy makes a remarkable difference.
It works to increase your business’s visibility and credibility, which therefore impacts the buying cycle of the customers.
Some of the digital strategies that vests in them, a high potential to draw traffic to your establishment and augment the customer base.
The rising importance of Search Engine Optimization (SEO), paid advertising, email marketing, social media marketing, Message Marketing, and podcasting can’t be denied.
Let’s ponder over how effective these digital ways are to increase footfall at your physical Store
1. Search Engine Optimization (SEO):
It’s common practice for users to search for the products and services on Search Engines or google in specific. Therefore, strengthening the online presence of your business is indispensable.
Investing in SEO has far reaching and long lasting implications for any business. Search Engine Optimization is a process which enables your business to be found live on Google for the targeted queries online.
It helps in creating multiple opportunities for potential customers to engage with your brand and impact the buying behaviour in a positive way.
Higher rankings of your business on search engines can ensure your business to be discovered in an easy and hitched-free manner with many other intangible advantages.
However you need to hire a smart SEO who can help lay down a creative plan to cover the whole sales life cycle for any business.
2. Paid Advertising:
Paid advertising works extremely effectively while shooting the sales and ROI of both small and large size businesses.
It’s a faster, scalable method of reaching out to prospects that are searching for your product/service online and even has the potential to chase them wherever they go online and push them on the course to engage with your business, multiple times.
Popular paid media networks like Google, Facebook, Twitter, and Instagram are employing artificial intelligence to create smart campaigns that can judge the perceived actions of your prospects at crucial junctures of their buying behavior and serve them with most relevant ads to take actions.
Book a free call with us in case you explore more about paid media and its potential.
3. Email Marketing:
Do you know approximately 60% of digital marketers believe that email marketing provides better ROI when compared to other digital marketing tactics? Well, email marketing is a proven cost-effective digital way to generate traffic for your business.
By sending a series of specific emails to a list of potential customers, you inform them about your existing and new products or services available for them to try and buy.
In this way, you tend to build a relationship with them, construct your business’s brand awareness, build trust and loyalty among customers, and increase the customer base & purchase patterns.
4. Social Media Marketing:
Having a strong social media presence works really well in passing your messaging to your past and potential customers and multiplying your reach.
A regular and active Social Media Messaging can ensure high engagement with your past clients and your prospects in a speedy manner.
Apart from this, you can also put forth an effective way for offering sales and discount coupons on your products and services.
Your social media marketing strategy must also encompass sending private messages to unsatisfied customers and seeking their feedback to introduce improvements.
This will go a long way in building your brand’s loyalty and keeping regular touch with your prospects.
5. SMS/WhatsApp Marketing:
Do you know research states that an average person picks up and checks his smartphone about 80 times a day? Therefore, a compelling messaging strategy works a great extent in reaching the segment of the audience to which you may not have had access.
However, you should make sure to send clutter-free and engaging messages to your prospective customers so that they are enticed to open the link and take the desired action.
Engross them in your message by adding lots of incentives of their interest. No matter, you are sending it as a text message or WhatsApp message, it must be simple yet persuasive.
Podcasting is bound to increase your business’s traffic by leaps and bounds. The act of podcasting i.e creating themed online audio content for your intended audience gives them the flexibility of consuming the information when and where they want.
Through podcasting service, they can listen to the content while relaxing, driving a car, or carrying out other errands. Thus, this a great way to build familiarity as; as long as the audio series continues, your audience is quite likely to keep listening.
Employing digital marketing strategies and seeking its results take time. You can neither be positioned at the top pages of the search engines overnight nor can you attract the intended audience in a short time span.
You would have to wait months, sometimes more than a year, to attract traffic. Therefore, work until you achieve your goal, even if that means altering the strategy.
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