Reputation Management SEO: A Beginner’s Guide

If you own a business, an integral part of your job is to identify, monitor, and influence how people are talking about your products and services online. This is also known as online reputation management, which is carried out in two ways:

1. Proactive actions: Developing a brand identity, offering excellent customer care and engagement with your audience.
2. Reactive campaigns: Addressing customer complaints, correcting mess-ups, and countering misinformation.

Online reputation management is an effective way to reduce churn and retain your existing customers. But what about attracting your target audience (TG) and gaining new customers?

Since 50% of people said that they discover new brands while surfing Google, a smart way to appeal to your TG is with reputation management in SEO. Let’s expand on that.

What Is Reputation Management In SEO?

Reputation management in SEO is the process of optimizing your website and social media content and aligning it with your brand’s mission and vision statements. It is the practice of building a brand’s online reputation by amplifying its online content.

Reputation management in SEO is done to improve your brand’s reputation in the search engine result pages. This requires a combination of SEO strategies, PR, and reputation management strategies to build and maintain a positive image online.

The Importance Of Online Reputation Management In SEO

In a global survey conducted by Google, more than 74% of in-store shoppers search online before they visit a store and buy stuff in person.

Therefore, more than half of your TG uses online search engines to discover brands. Hence, they don’t know anything about you, except for the first thing that flashes on the search engine when they search for the keywords related to your brand.

Here’s when reputation management in SEO comes into play.

Reputation management in SEO improves a brand’s online presence and standing by ensuring that positive information is easily visible in search engine results, while negative information is either weeded out or pushed down.

How To Integrate Reputation Management in SEO

The importance of integrating reputation management in SEO cannot be overstated. Here are a few ways in which you can do it for your business:

Optimize The First-Page Search Results

The first order of business is to get a hold of the search engine results for your brand. Ideally, the search engine should display:

1. Brand’s website address
2. Brand’s social media handles
3. Brand’s nearest retailer address (if any)
4 Other digital properties
5. Social proof and reviews

The commandments of online reputation SEO can change the way the first page looks when your brand’s name is searched online. So, when your TG searches your brand’s name, they are led to web pages with content that you can control.

You can do this by optimizing your website, addressing negative reviews, and setting up branded social media accounts, which are highly authoritative and rank with certainty.

List Your Business On Google

Google My Business is part of your first-page results. It is also one of the first places where users see social proof, ratings, and reviews of your business.

While listing your business on Google is a one-off event, updating it with relevant information, images, contact numbers, addresses, and availability is a long-running process.

Set Up Google Alerts

Google offers a great free tool, Google Alert, which lets you know whenever your brand’s name or any relevant keyword is mentioned online. You can use this tool to monitor what people are saying about your brand online.

Monitor The ‘People Also Asked’ Results

People also asked (PAA) are featured questions that are often crowdsourced or backlinks from other web pages. PPAs are the goldmine of keywords and carry important stuff that you must get a hold of.

You can maneuver these keywords and create SEO-driven content that counters the negatively positioned words.

Build An Online Brand Identity

Lastly, you need to focus on developing a brand identity for your business.

Instead of being defined by brands and labels that others put in, you can proactively create a brand identity for your business that is relevant, reflective, and in service. Having an impressionable brand identity is the antidote to misinformation, baseless attacks, and negative reviews that are inevitable for an online business.

You can do this with the right PR moves, sticking to a cohesive marketing campaign, and creating quality content for social media platforms.

Bring In The Experts

Reputation management in SEO is a multilayered and time-consuming process that requires expertise, investment in content, and the right SEO automation tools.

You can’t do it alone! or hire SEO professionals and experts who can help you with:

• Doing a thorough audit of your existing online reputation and brand identity
• Identifying areas for improvement
• Developing an SEO reputation management strategy
• Monitoring progress and optimizing the process

Turn Your Online Reputation Into A Lead Magnet

Negative reviews are almost inevitable for online businesses. Thankfully, you can counter the bad press by focusing on your online reputation management efforts in SEO.

If you still need help with reputation management SEO, let the specialists at Rank-Jacker SEO help you out. We have the finest team of professionals and SEO experts who will evaluate your online image and come up with a personalized reputation management plan that can transform your business. Get in touch today.