9 Best SEO Audit Tools: Every Marketer Needs Must Have

You have used an excellent SEO strategy to rank your client’s website, now what? How do you track whether search engines are indexing or crawling the site? Or if there’s anything wrong with the site? You’ll need an SEO audit tool to get all the essential metrics in one place.

There are plenty of SEO audit tools out there, but you need to settle down with one option, and that’s the ultimate purpose of this guide. I have been in the digital marketing industry for over a decade and have used almost every tool.

Read this guide to know which is the top SEO audit tool, and make an informed decision. The article comprises free as well as paid tools.

9 Best SEO Audit Tools To Use In 2023

The following are some of the best SEO audit software you should use in 2023, in no particular order of preference:

1. RavenTools

RavenTools is an all-in-one SEO audit solution. This SEO audit tool can perform a complete website assessment, detect any errors with your website that are on or off-page, and categorize them according to their priority. 

The tool can help increase your website’s exposure and locate adware, robots.txt files, and website problems. RavenTools also offers audits for issues with accessibility, meta tags, links, images, and syntax.

It is a well-known audit tool that examines the website for 130 different technical issues and generates thematic audits. It uses sophisticated algorithms to organize all websites and verify results.

2. SEMrush

You can integrate SEMrush with Google Analytics to gain a clear understanding of possible issues with your website. Once you are aware of it, you can quickly resolve these problems.

The following are some of its core features:

• It presents SEO results using coherent visuals so that you can fully visualize them.
• It groups the issues based on your website’s errors and notifications.
• It has a marketing toolkit with a focus on content optimization and keyword research.
• It allows you to perform an audit for free.

 3. Screaming Frog

Screaming Frog is one of the most well-known technical SEO audit tools available in the market. It is prominent throughout the industry for developing a revolutionary SEO crawler tool.

Screaming Frog’s primary audit tool crawls webpages like a spider. As it crawls, it captures screenshots of every page and uses them to build a graphical illustration of the website.

This illustration contains a link to all damaged links, categorized by the number of times they were detected. Additionally, it can create a sitemap, identify duplicate material, and check for viruses.

It allows you to examine up to 500 websites for free, but switching to a paid plan eliminates this restriction and unlocks additional features.

4. Sitechecker

Sitechecker.pro, which has an apt name, is one of the best SEO audit tools available in the market. It allows you to perform typical backlink audits and monitor terms based on geographic location (rank tracking).

It offers much more detailed insights when you connect it with Google Search Console and Google Analytics.

 The checklist feature is extremely useful if you’re part of a team or want to incorporate checklist elements into your strategy.

 If you are a business owner or SEO professional who wants to track the health of your website, the 24/7 Tracking feature is immensely valuable. Additionally, the Site Monitoring feature can help you discover the best current trends.

 5. Ahrefs

Ahrefs is another all-in-one SEO powerhouse package and a pioneer in the SEO industry with a unique added advantage: they exclusively use cloud technology to run their business.

 Therefore, regardless of your hardware or software configuration, all you have to do is simply click the “Start Crawl” button and Ahrefs will perform all the hard tasks for you.

 After a quick analysis, Ahrefs presents your search results in simple visuals and graphs, and every crawl can be saved and reused in the long run. They are also developing a tool that would make it effortless to compare crawls side by side to help you create well-rounded action plans.

 6. OnCrawl

OnCrawl provides a complete package of SEO management tools, from backlink analysis to error page indicators, mobile platform optimization, and much more. The company claims that it can crawl any website just like Google.

 It also analyzes third-party statistics, which can provide you with a clear overview of your domain’s performance. Access the SEO toolkit to discover useful programs such as Entity Detectors, and Payload Log Analyzers, as well as a useful Chrome application.

 7. GrowthBar

GrowthBar is a collection of the best SEO audit tools designed specifically for content SEO professionals.  So, if you’re a writer or a team member responsible for the implementation of an SEO strategy, GrowthBar might just be the perfect solution for you.

It uses correlational SEO, which implies that it pulls the best articles from the SERPs to determine the variables that matter most for higher rankings. GrowthBar’s clever algorithms give weight to various SEO variables and provide a delightful interface and blueprint to help you improve your blogs.

8. SEOmator

SEOmator is one of the best SEO audit tools to evaluate your website’s SEO performance. It uses metrics such as Google PageSpeed, content quality, HTML tags, etc. 

The features are pretty rudimentary in its free version, but its premium feature enables you to follow and monitor the websites of competing companies, offers bulk processing with comprehensive data using CSV exports, and provides API access.

9. RankTracker

RankTracker’s excellent website audit tool scans your entire website in a matter of seconds, analyzes its performance using more than 100 data sets, and provides insightful suggestions regarding how you can increase your website’s loading speed and online visibility.

You can share these insights with colleagues and clients or download them in XML format to correlate them with your previous readings. RankTracker is one of the best SEO audit tools when it comes to keeping tabs on the latest Google algorithm updates, assuring that you rank higher on SERPs today, not yesterday. 

Final Thoughts:

Audit tools are an absolute game-changer in terms of improving your SEO efforts.  Nearly every website experiences technical issues at some point during its existence.

The best SEO audit tool will assist you in identifying and fixing any issues you may have, such as having too many web pages, damaged backlinks, empty meta descriptions, or a slow website.

Do you want to increase the traffic to your website and its search engine visibility? RankJacker SEO has your back. Our team of DFY SEO audit specialists streamlines your website, increases your online visibility, and elevates your search engine rankings using cutting-edge techniques & approaches.