Investing in SEO can reap enormous profits for your business. It is key to driving traffic toward your website. However, if you are a novice and unacquainted with technical SEO, it’s time to commence with the SEO journey and dive deeper into SEO facts.
Technical SEO is a complex field of maneuvering where every person must hone his skills. There are so many nuances here, the solution of which, at times, resembles fascinating puzzles.
All practicing SEO specialists should possess this knowledge and excellent skills in solving these problems. To scale your business to new heights, you should understand these principles to correctly assess and incorporate the actions of the same SEO specialist.
Let’s Get In Touch With Some Of The Vital Technical SEO Facts That Can Go A Long Way In Assisting You.
1. Page Loading Speed Matters:
The slow loading of pages is considered evil and often results in serious consequences for your website. It affects the site’s visibility as well as the conversion rate.
Ever thought about why your page loading speed is slow? There are a plethora of reasons behind this. It can be due to unoptimized images, large media files, bulky sites, missing files, or poorly written scripts.
Do you know recently Google announced that soon they will use the speed of loading mobile pages as a ranking factor in mobile search results? Therefore, to let the visitors stay on your page for a longer period of time, your page must not take more than 2-3 seconds to load.
In the case of more loading time, the visitor will lose interest and switch to any other website.
There is a tool entitled Google PageSpeed Insights that aims to provide an analysis of your site’s speed and give recommendations for improvement. Thus, optimize your site’s performance in an optimum way.
2. Google Usually Crawls Your Homepage First:
When you are designing your website, concentrate your efforts more on the homepage. It is because there are higher chances that Google will crawl the homepage on a priority basis. If you want that other pages of your site should also be considered, you can add links.
3. No Translate Option:
If you don’t want your website content to be translated, you can opt out of the translation with the aid of no to translate meta tag. There can be multiple reasons for not letting your website be translated. It can be due to the fact that you don’t want your product or services to reach abroad.
4. Create Bans On Indexing Pages That Are Of No Value To Your SEO And Improve Your Crawl Budget:
5. Your Website Must Be Devoid Of Dead Links:
If a visitor is landing on a page that non-exists on your website, they will encounter 404 errors. Experiencing this can be quite frustrating and can affect the user’s experience badly.
There are chances that your site can have dead or broken links owing to the reason that website might be in the progress. To prevent these dead links, it is best to redirect the URL of the page to a page that replaces the old one. This blog on internal linking strategies may prove helpful to you.
6. Avoid Duplicate Content:
Avoid putting the same content on the different pages of your website. It can confuse Google which page to rank the first. Often, this results in a lower ranking of all the pages with similar content. The content must be updated with time and should possess an element of novelty and freshness.
7. The Website Must Be Mobile-Friendly:
Mobile-first indexing policy says that your website needs to be mobile-friendly so that you don’t lose mobile users. Google creates and ranks sites based on the quality and relevance of content for mobile devices when shaping its mobile search results.
Google used to crawl the web from the perspective of a desktop browser, but now Google is changing its approach to crawl the web from a mobile browser. Therefore, the website must be mobile-friendly. Otherwise, none will visit your website.
8. Correct And Judicious Use Of Keywords:
To rank your website at the top of Google, it is vital to understand the keywords and use them in a correct manner.
If you are on a search of keywords for your website content, you can get the assistance of keyword tools to get in touch with the trending keywords relating to your content.
Thorough keyword research is a quintessential step if you are on the way to on-page optimization.
9. Structured Site:
If your site is well structured, it will help search engines to understand your website, its content, and your business in a better way.
A structured site implies structured data which therefore provides a clear understanding to the search engine about your products and services.
In addition to this, the structured website has a higher chance of being ranked at the topmost position of search engines.
Frequently Asked Questions
Q. What is changing in the mobile-first index?
Ans. As more and more searches are made from mobile devices, Google has become concerned that it is index and search results display pages relevant to such queries, but in addition, these pages should, first of all, be comfortable and most importantly, quickly load and viewed on mobile devices like smartphones and tablets.
As the main index of the search engine, the indicator becomes “mobile versions of sites”.
Q. List some of the SEO-related best practices that are bound to deliver fruitful results for your business
Ans. There are some of the best SEO practices that if incorporated give a higher chance for your website to rank on the top page of Google. Let’s have a look.
- Unique and grammatically correct content
- Usage of targeted keywords
- Usage of relevant backlinks
- Optimized title tags and meta descriptions
Q. Why SEO is a lengthy process before you reap benefits?
Ans. SEO is not a one-day task. To experience the benefits, you have to be patient. It is probably because search engine algorithms have become more advanced with an emphasis on delivering users the most relevant, and highest quality results based on their search query. Now the practice of stuffing the webpage with your chosen keyword and adding as many links as possible to see fast results doesn’t work.
Q. Why did my organic traffic drop?
Ans. If you are perturbed by the fact that your organic traffic has gradually or suddenly dropped, you need to determine the factors responsible for this. This can happen because of various reasons.
- Your website might have no index tags added.
- Your site may have been impacted by a manual action.
- Your competitors may have come up with a more advanced SEO strategy than yours.
- Your website content is may be updated or duplicated.
Q. What if you don’t have a mobile site?
Ans. Google said there is nothing to worry about yet. Of course, Google wants you to have a mobile site, but it will also crawl the desktop version: “If you only have the desktop version of the site, we will continue to index and rank your site as well as before, even if we use to view your site as a mobile-centric user agent.”
If you have a mobile site, you need to take care and make sure that the content and links on the mobile site are exactly identical to the desktop version.
The terminology and concepts surrounding SEO may seem too complex and daunting. Before starting your website, once you go through technical SEO aspects, the on-page and off-page optimization will be carried out in a swift manner.
Understanding SEO is not a one-day task. It requires incessant learning and practice. Don’t lose hope and sit back if your website doesn’t rank at once. Pour constant efforts and the aforementioned technical SEO aspects into climbing the ladder of success.
Consider hiring professional SEO services to make your website stand out in the crowd.