By Rank Jacker on February 10, 2023

PBN Vs Web 2.0

PBN and Web 2.0 backlinks are often used to boost SEO and improve visibility in the digital space. However, despite the same purpose of using it in SEO, PBN and Web 2.0 differ in their functionalities.

The Functional Difference Between PBN & Web 2.0 Backlink

PBN and Web 2.0 backlinks differ in their basic functionality and serve the same purpose. However, there are still debates going on, which leads to the classification of PBN links in the gray area. Besides, it all depends on how you approach or lead your digital marketing strategies. So, here are some differences between PBN and Web 2.0 backlinks.


PBN are Private Blog networks used as a ploy to boost visibility. It acts as a portal to redirect traffic to your website and boost visibility. PBNs use backlinks from websites that volunteer to add a link to your website or use other strategies to get backlinks.

Web 2.0 Backlinks

Web 2.0 Backlinks are a streamlined process for backlinks where you are in control. It is used on Web 2.0 platforms like WordPress, Blogger, and more. Web 2.0 backlinks are links added by publishers on a sub-domain by creating an account and publishing posts on the website. Links from social media platforms like Instagram are examples of Web 2.0 backlinks.

buy web2.0 Backlinks

What Are High-Quality Backlinks?

Three are numerous backlinks vendors out there, and it only comes naturally to ask how to determine the best or the highest quality of backlinks. Well, backlinks are considered the best when they serve their purpose. However, having said that, there are certain aspects that determine the quality of your backlinks. Factors like domain metrics, website quality, and ranking correlate to high-quality backlinks. Besides this, backlinks will succeed when they have topical relevance and niche relevance that resonates with your target audience. We have discussed this further in the article allowing you to get valuable insight on this subject which will govern our decision to make the right choice.

The idea is to Create a Competitive Advantage Over your Adversaries in the SERPs, and Every Minor Detail Counts.

The backlink strategy helps establish votes of confidence and allows you to piggyback on existing authentic websites for their traffic. It is an effective strategy to boost your online presence effectively and fast-track your digital marketing goals. Hence, you get the upper hand among your competitors, who are already ranking higher in SERP. You can use the backlink strategy in addition to other marketing strategies, which include making your site compatible with web crawlers and boosting visibility on social media.

Understanding Natural and Unnatural Backlinks

Unnatural and natural backlink strategies have evolved as loopholes for fast-tracking your goals. However, using an unnatural strategy can flag your website or hinder your growth. Therefore, it is important to follow the stipulated guidelines drawn by Google as it can make a positive impression allowing you to rank higher in SERP.

Some unnatural backlink strategies include backlinks with niche irrelevance or using images with href tags to redirect to websites unrelated to the reader’s goals. If you are engaged in an unnatural backlink strategy, it is time to end it. Instead, it uses natural backlink strategies like niche-relevant backlinks, appropriate addition of backlinks, content strategies, and more.

Some of the Metrics that Play

Here are some of the metrics that you need to remember to make the right decision while picking the right package to buy backlinks;

1) Ratio of Referring Domains to Backlinks (RRDB)

The ratio of referring domains to backlinks is an important factor as a higher value will lead to getting flagged as spammy content by Google. The RRDB refers to the number of domains that are used in a single webpage as a backlink. Therefore, the more the number of backlinks from the same domain, the lower is its quality.

Referring Domains

2) Unique Linking

The next attribute allows Google to recognize your efforts. It effectively checks the number of websites or unique domains used as backlinks on your profile. You can use effective tools to check the unique linking as it can directly impact your backlink strategy. If you buy a backlink package that doesn’t provide unique links, you need to demand it from them as you have paid to get the best service.

3) Domain Authority or DA

Domain Authority is an important metric that directly correlates to the quality of your backlink. DA refers to how old your domain is on the web, its size, and its popularity. Google values older domains, and your link-building strategy is likely to be successful if you add backlinks on DA websites with a good score out of 100 on a logarithmic scale.

Domain Authority

4) Page Authority or PA

Page Authority is a metric used to compare your web page’s ranking among other web pages. This is a vital metric developed by Moz that makes a great attribute to determining the quality of backlinks. If you aren’t getting it from your digital marketing service provider, you need to demand it.

5) Unique IPs

Getting rid of websites that share the same IP address is important. If you add backlinks to such websites, Google will likely flag it as spam. There are tools available online that can easily find if a website is sharing IPs. Hence, looking for backlinks on unique IPs as it will impact your growth.

6) Distribution of Anchor Texts

There is software that can easily identify anchor texts that are commonly used. Hence, avoid using common keywords for anchor texts as they can flag your website.

Hence, getting knowledge on these individual metrics will allow you to possess skills that will help you self-assess the quality of the backlinks.

Backlink Profile

Would you rely on a pitch from someone you don’t trust? Of course not! The same applies to the websites you choose. You must first determine the website ranking, SEO, performance, traffic, and reputation for its service or product offering. You’ll succeed in your digital marketing goals when you link your website with such high-quality websites. Hence, ensure to analyze your website for effective usage.

Black Hat V/s White Hat Strategy

It is important that you don’t fall prey to backlinks marketing strategies that encourage black hat strategies. You might not even know what you are getting into if you are not educated in the same. For instance, many rely on buying bulk backlink packages; however, only a few understand how to look for good quality packages with metrics mentioned earlier in this article.

Concluding Thoughts

It is very important that you add your website and then work on creating relevant backlinks as a PBN or Web 2.0. Both of the strategies are effective, and you can smartly use them to excel in your digital marketing needs. Take the right step in the right direction, and don’t fall prey to hoax marketing strategies that don’t know what they are doing. Get yourself educated on this and make the best decision based on the knowledge you’ve acquired after reading this article.

From The author

Amit Kumar, Marketing Lead & Co-Founder at RankJacker SEO is an MBA & A former Sales Professional with a knack for experimenting with Content & Copywriting. He loves to keep a tab on the latest updates in Content Marketing & SEO applications.

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