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Listen to SEO experts and agency owners talk about their in-field experience building online brands. Hear stories of transformation, adaption and innovation that lead to SEO success.

Tactical Framework For Anchor Text...

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E-Commerce Website Design Checklist

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Guide To An Effective SEO Strategy

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Want to add a second location to your Google Business Profile but not sure how? Most business owners think it's complicated when it's actually simple if you know the right steps. Adding a second location is a great way to expand your visibility on Google Maps and be found by more customers. But before you go ahead, here's what you need to know. If you're a brick and mortar business, log into your existing Google account linked to your business. Click on the three dots next to your profile strength. From the drop down, click on Add A New Business Profile. Follow the same steps you used when claiming your first location. If you're a service based business like a plumber or electrician who provides services at clients' homes, you'll need to follow the same process. But before you do, you must make sure of three important things. First, the service areas of your second location don't overlap with the first one. Second, you have separate staff at each location. Third, the boundaries of your service areas don't go beyond two hours driving time from where the business is based. Here's a top tip that most people miss. Make sure you have a unique phone number for each location. Google uses phone numbers to tell locations apart. Without unique phone numbers, Google might merge your locations or reject your second listing. Follow these rules and your second location will be approved faster. Most businesses mess this up and waste weeks fixing problems that could have been avoided.
Learn how to add 2nd location to your Google Business Profile (Step By Step)
Two Sneaky Tricks to Boost Your Google Business Profile Rankings Fast Want to outrank your competitors on Google Maps in just a few days? Most business owners struggle for months when these two tricks could boost your rankings in under a week. Trick number one: Use your competitors' categories. Download a free Chrome extension called GMB Everywhere. Install it on your browser and go to Google Maps. Search for the keyword you want to rank for. The extension will show you what business categories your competitors use. Find categories you don't have yet. Log into your Google Business Profile. Click on "Edit Info" and add those missing categories to your listing. Your ranking will jump up for those categories in just a couple days. Trick number two: Add more services. After Google approves your new categories, click on the "Edit Services" icon. Under each new category, you'll see an "Add More Services" link. Click these links one by one. Add any suggested services that make sense for your business. This simple step will boost your rankings for those services in about 2 or 3 days. While other businesses spend months trying to rank higher, you can leap ahead in less than a week. These two tricks work because Google rewards profiles that are complete and match what customers are searching for. Try these today and watch your Google Maps ranking climb fast.
From Invisible to #1: Boost Your Google Business Profile in Days, Not Months
Easy Trick To Find Google Business Profile
Did you know your business address could get your Google listing completely removed from search? Most business owners don't realize that Google has strict rules about what addresses you can use. Break these rules, and your profile vanishes - along with all your reviews, photos, and rankings. Here are the address types that Google will suspend you for using: First, PO Boxes are completely banned. Google knows every PO Box address in the country and will automatically flag your listing. Second, UPS Store boxes or any mailbox rental service will get you suspended. Google can identify these addresses too. Third, virtual office addresses are not allowed unless you're physically there during your business hours. Fourth, co-working spaces are only allowed if you have a dedicated office with permanent signage. Fifth, if you run a home-based business, you must either meet customers at your home or hide your address completely. Why does Google care so much? Because they want to show real businesses with real locations to their users. Here's how to keep your listing safe: If you have a physical location where customers visit you, use that address and you'll be fine. If you're a service business that goes to customers, hide your address completely. Mark yourself as a "Service Area Business" and select the cities you serve. Never create fake listings with different addresses to try to rank in multiple areas. Competitors can report you, and Google will suspend all your listings. The safest option is to use only one legitimate address that follows all of Google's guidelines. Don't risk losing everything you've built. Check your address today before Google finds the problem and removes your listing.
Warning: Your Business Address Might Delete Your Google Profile Forever!
Want to know a secret about Google Business names? Adding keywords to your business name can make you rank higher - but do it wrong and Google will shut down your profile. Most business owners try to stuff their business name with every keyword possible. They end up with names like "Bob's Plumbing Heating AC Repair Service 24/7 Emergency Cincinnati" - and then wonder why their listing gets suspended. Here's how to add keywords safely without getting in trouble. First, legally register your business name with the keywords you want to use. This means filing paperwork for a DBA (Doing Business As) or updating your LLC name with your state. For example, if you're "Bob's Plumbing" but want to rank for HVAC, register as "Bob's Plumbing and HVAC Services." Second, update this exact name everywhere - your website, business cards, truck signs, and all online listings. Google checks if your name is consistent across the internet. Third, only add keywords that actually describe your main services. If you're a plumber, don't add "carpet cleaning" just because you want more business. Fourth, avoid adding city names unless they're truly part of your legal business name. The best part? When Google reviews your listing, you can show them your legal business registration to prove your name is legitimate. This trick helps you rank higher without breaking Google's rules. Most businesses get this wrong and end up losing all their reviews when Google suspends them. Do this right, and you'll get more visibility while your competitors disappear from the map.
Get Found Faster: Safely Add Keywords to Your Business Name
How to Optimize Your GBP Categories for Better Local Search Visibility
Is your competitor always showing up first on Google Maps while your business is stuck on page 2? Most business owners just accept defeat when they see a competitor dominating the top spot. But there's a way to outrank them - and it's simpler than you think. First, study what they're doing right. Look at their profile and write down everything they have that you don't. Do they have more photos? More reviews? Better business descriptions? Second, beat them at their own game. If they have 50 photos, add 100. If they post monthly, post weekly. Third, find their weak spots. Maybe they don't respond to reviews, or their hours are outdated. Fix these issues on your profile. Fourth, get more reviews. People trust businesses with more positive reviews, and so does Google. Fifth, make sure your business information is consistent everywhere online - your website, social media, and business directories. The difference between ranking #1 and being invisible isn't luck or paying Google. It's doing what your competitor does - but better. Don't accept second place. Take these steps today, and you could outrank them within weeks.
How to Outrank Your #1 Competitor on Google Maps
🚀 Ready to uncover the hidden profit killers in your agency? Join us for an engaging conversation with Marcel Petitpas, Director at Parakeeto, who shares expert insights on how to boost your agency's profitability. In this video, you'll discover: - 🔍 The impact of tight margins and how globalization, AI, and remote work are reshaping the agency landscape. - 📊 Actionable tips on utilizing your data effectively to make informed business decisions. - 💼 Key metrics and KPIs every agency should track for long-term success and scalability. - 💡 Advanced SEO strategies and digital marketing tips for optimizing your service delivery. - 🤝 Building the right team and expanding services while maintaining client retention. Marcel brings a wealth of knowledge from his experiences in digital marketing and software, offering valuable insights to take your business to the next level. Don't forget to like, comment, and subscribe for more content packed with practical advice. Hit the notification bell so you never miss an update! 📬 Ready to elevate your agency's game? Watch now and transform your profitability strategy! Agency Profitability Toolkit - http://bit.ly/3XOfUBO Parakeeto Foundations Course - https://bit.ly/47Dku99 Checkout Marcel's Blog about "How to Calculate Project and Client Profitability for Agencies" - https://parakeeto.com/blog/how-to-calculate-profitability-for-your-marketing-agency-clients-and-projects-the-definitive-guide/ CHAPTERS: 00:00 - Introduction 01:25 - Marcel’s journey 04:04 - Misconceptions about automating data 08:30 - Inspiration for Parakeeto 10:38 - Data requirements for agencies 13:29 - Financial metrics and KPIs for agencies 17:56 - Pricing strategies for services 21:05 - Increasing agency profitability 24:25 - Exit strategies for agencies 26:20 - Focus areas beyond profitability 29:11 - Action plan for businesses without systems 32:10 - Lead generation support for agencies 34:55 - Understanding scaling in business 37:30 - Connecting with Marcel 38:30 - Importance of proper processes 39:15 - Future outlook for agencies 41:10 - Wrapping up
Unlock the Agency Profitability with Marcel Petitpas (Co-Founder @Parakeeto)
🚨 Avoid These Content Marketing Pitfalls! 🚨 Join us for a deep dive into the world of content marketing with Vince Nero, Director of Content Marketing at BuzzStream. Packed with practical advice and expert insights, this episode is your go-to guide for taking your agency or business to the next level. 🔑 Key Takeaways: - Learn the common pitfalls in content marketing and how to avoid them. - Discover advanced SEO strategies for effective lead generation and scaling your business. - Explore innovative digital marketing tips and content strategies that drive client retention. - Uncover Vince's journey from music school to becoming a renowned digital marketing expert. Vince shares valuable insights on how to build and maintain an effective SEO agency growth strategy, as well as tips on hiring the right team and expanding services. His first-hand experiences offer actionable tips for anyone looking to enhance their digital marketing efforts. Don't forget to like, comment, and subscribe for more expert insights! Hit the notification bell to stay updated with the latest strategies in the digital marketing world. 🔔 Dive into this engaging conversation and elevate your marketing game today! 🎯 CHAPTERS: 00:00 - Intro 00:41 - Vince Nero’s Journey 06:49 - Why Vince Joined BuzzStream 08:37 - Vince’s Typical Day at BuzzStream 09:57 - Digital PR vs. Press Releases 12:47 - Streamlining Your Outreach Process 16:54 - Personalizing Outreach at Scale 21:06 - Effective SEO Strategies 26:34 - EAT Factors in Content Creation 31:50 - Generating Content Ideas 34:44 - Types of Content to Write 39:30 - Connect with Matt
Unlocking Content Marketing: Insights from Vince Nero of BuzzStream #contentmarketing #seo #podcast
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