The ABC Of Link Building Campaign Metrics

By Rank Jacker on November 28, 2021

how to use common link building metrics

Link Building isn’t that simple and it doesn’t work solely by how many links you build, it’s a proven fact.

Building backlinks need a proper plan, and the most successful campaigns start with establishing the objectives like traffic, authority, or keyword rankings with respect to organic growth trends and measuring their effectiveness to achieve these objectives.

These success metrics instead provide a better assessment of your link-building efforts and overall progress although there are many other factors that come into play to affect your website’s rankings.

link building campaign

3 Key Metrics For Measuring The Success Of Your Link Building

Here Are The 3 Key Metrics You’ll Want To Track For Measuring The Success Of Your Link Building Efforts:

Growing Trends Of Newly Added Back Links

An obvious thing, the basic metrics are the number of domains, their relevance related to your niche, industry, and content that are linking to your site over the course of a month. These new referring domains should cater to the needs of your target audience.

This aids you in knowing whether your link-building campaign is meeting its goals or not.

You may feel a sense of impatience when looking for your link-building campaign to take off. That said, it can often take a while before these efforts pay off. Understanding the metrics behind a link-building campaign could be overwhelming for many people.

Usually, you spend the first few months establishing relationships with editors and gathering about a few links from here and there (from bloggers or else).

Only after that long period of time, starting around 6 months to a year, can you expect your links to start coming.

Of course, link building involves time!

But once you have reached that position then you will easily be able to acquire a good number (maybe double) of referring domains on a monthly basis.

Preferably, you will witness such a trend of growth.

backlink campaign

Apart from checking your own backlink profile growth, it’s a great idea to check the growth of the referring domains of your competitors in the industry as well.

If you have positive signs then keeping a check on the backlink profile of your rival will also become an endless source of motivation for all the efforts you carry for your link building.

Once you build a steady stream of links to your website, Google might inevitably start ranking your site higher. Now, this brings up the 2nd essential metric.

Related Read: Link Diversification Methods

Google Search Results Target Page & Positive Change Positions

Improving Google rankings of particular pages is one of the quintessential goals which we are trying to achieve with link building.

The next metric you’ll want to keep an eye on is the ranking of your target pages on Google.

Preferably, the top-most 3 positions are where we want to see our best posts but the minimum is to acquire a rank on page 1.

When it comes to rankings, Google Search Console is an obvious place to track but isn’t the best tool as it shows only average positions and not the exact numbers.

For getting accurate data using a 3rd party position ranking tool is advisable.

Personally, I really like to use SEMrush and Ahrefs to track my target page visibility in Google SERPs.

campaign building

To keep things organized, I use the tagging feature to label search queries that are relevant to one page. This way it makes it much simpler for filtering them out from the rest of the keywords.

There are some keywords that remain in the same position and that’s something interesting you need to know.

Furthermore, Ahrefs Keyword Explorer Tool can be used to search your keywords.

After you’ve done this, you’ll see which pages are ranking on the first page of Google for that particular search query. Check my detailed guide on how to choose keywords for anchor text?

One great way to assess the effectiveness of a link-building campaign is to look at how many referring domains are sharing your content.

When evaluating a link-building campaign, you should also compare the quantity of referring domains that your page has with the number of pages currently out-performing your own.

  • The 1st thing you should gaze at is the: domain rating, which measures how competitive or authoritative your website is.
  • More referring domains and better positions in Google search will result in more organic traffic to your website.

Growing Traffic – The Organic Way

With link building, you need to measure organic traffic and that’s what we are here for. So, this should be your third Key Performance Indicator (KPI).

Organic traffic to your website can be conveniently gauged from your Google Search Console account or Google Analytics.

By using Google Search Console (preferably), I check the number of impressions and average position for a particular page:

Depending on your niche competition, it may take anywhere from 3 months to 1 yr. before your link building campaign produces significant changes.

It is prime to understand how long it takes for your site to start ranking well in Google search results and receive an appreciable flow of organic traffic. You can analyze the history of some good-ranking pages from similar sites in your niche.

Convincingly, we can say that for your link-building efforts and results to get momentum it may take around 2 months and more. Subsequently, for getting organic traffic it may take about 12 months.

Wrapping Up:

After seeing the pictorial representation you can see that link building involves time and effort. It’s all worth the wait once you are on the right track with results showing up. The bad side is you could spend months without any tangible results too. To eliminate this risk, it’s essential that you keep an eye on these 3 vital metrics for your link-building campaign mentioned in the write-up.

You should have an in-depth view of these too:

  1. Page rank increase.
  2. No. of backlinks acquired every month.
  3. % age of total keyword targeted links.

Counting the no. of new referring domains, keeping track of target page SERPs (search result position changes), and measuring the overall organic traffic growth will give you a true and accurate overview of how much your link-building is effective and relevant.

From The author

Amit Kumar, Marketing Lead & Co-Founder at RankJacker SEO is an MBA & A former Sales Professional with a knack for experimenting with Content & Copywriting. He loves to keep a tab on the latest updates in Content Marketing & SEO applications.

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