Link Building isn’t that simple and it doesn’t work solely by how many links you build, it’s a proven fact.
Building backlinks need a proper plan, and the most successful campaigns start with establishing the objectives like traffic, authority, or keyword rankings with respect to organic growth trends and measuring their effectiveness to achieve these objectives.
These success metrics instead provide a better assessment of your link-building efforts and overall progress although there are many other factors that come into play to affect your website’s rankings.
3 Key Metrics For Measuring The Success Of Your Link Building
Here Are The 3 Key Metrics You’ll Want To Track For Measuring The Success Of Your Link Building Efforts:
Growing Trends Of Newly Added Back Links
An obvious thing, the basic metrics are the number of domains, their relevance related to your niche, industry, and content that are linking to your site over the course of a month. These new referring domains should cater to the needs of your target audience.
This aids you in knowing whether your link-building campaign is meeting its goals or not.
You may feel a sense of impatience when looking for your link-building campaign to take off. That said, it can often take a while before these efforts pay off. Understanding the metrics behind a link-building campaign could be overwhelming for many people.
Usually, you spend the first few months establishing relationships with editors and gathering about a few links from here and there (from bloggers or else).
Only after that long period of time, starting around 6 months to a year, can you expect your links to start coming.
Of course, link building involves time!
But once you have reached that position then you will easily be able to acquire a good number (maybe double) of referring domains on a monthly basis.
Preferably, you will witness such a trend of growth.
One great way to assess the effectiveness of a link-building campaign is to look at how many referring domains are sharing your content.
When evaluating a link-building campaign, you should also compare the quantity of referring domains that your page has with the number of pages currently out-performing your own.
The 1st thing you should gaze at is the: domain rating, which measures how competitive or authoritative your website is.
More referring domains and better positions in Google search will result in more organic traffic to your website.
Growing Traffic – The Organic Way
With link building, you need to measure organic traffic and that’s what we are here for. So, this should be your third Key Performance Indicator (KPI).
Organic traffic to your website can be conveniently gauged from your Google Search Console account or Google Analytics.
By using Google Search Console (preferably), I check the number of impressions and average position for a particular page:
Depending on your niche competition, it may take anywhere from 3 months to 1 yr. before your link building campaign produces significant changes.
It is prime to understand how long it takes for your site to start ranking well in Google search results and receive an appreciable flow of organic traffic. You can analyze the history of some good-ranking pages from similar sites in your niche.
Convincingly, we can say that for your link-building efforts and results to get momentum it may take around 2 months and more. Subsequently, for getting organic traffic it may take about 12 months.
After seeing the pictorial representation you can see that link building involves time and effort. It’s all worth the wait once you are on the right track with results showing up. The bad side is you could spend months without any tangible results too. To eliminate this risk, it’s essential that you keep an eye on these 3 vital metrics for your link-building campaign mentioned in the write-up.
You should have an in-depth view of these too:
Page rank increase.
No. of backlinks acquired every month.
% age of total keyword targeted links.
Counting the no. of new referring domains, keeping track of target page SERPs (search result position changes), and measuring the overall organic traffic growth will give you a true and accurate overview of how much your link building is effective and relevant.
From the author
I am the CEO. The reason I get out of bed every day is because I love helping people to grow their web design or digital marketing businesses. I do this through coaching, creating courses, speaking, consulting and heading up our awesome community.
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