As Google’s algorithms continue to refine their criteria for ranking websites, the pursuit of quality backlinks remains a cornerstone of any successful SEO strategy.
But hold on, now just any backlink won’t do, as Google has made the game more challenging with its Helpful Content Update.
Now, the quality of the backlinks matters more than anything else. Even a single link from a relevant source can provide more juice than 10s of links from irrelevant sources.
I received a Facebook DM from Danny, who wanted to know the criteria for evaluating the quality of niche edits. He asked multiple questions about link insertions, which I’ve addressed in this article.
If you’re looking to invest in niche edits, read this post till the end.
Hi, I’m Amit, a seasoned SEO and content marketing professional with a decade of experience.
Amit: Tools like Moz or Ahrefs can give you an idea of the domain authority score of a website. Sites with a higher DA, typically above 40, have better chances of ranking, as Google considers them authoritative.
Additionally, check the site’s history. Make sure it hasn’t been penalized by Google, which could harm your site by association. Take note of the site's content quality and relevance to your niche. High domain authority and relevant, quality content will give your backlinks more power.
Amit: It’s easy! You can start with the basics, such as traffic and rankings. You can use tools like Google Analytics to see if there’s an increase in visitors from the pages where your backlinks are placed. Check if your rankings for targeted keywords have improved using tools like SEMrush or Ahrefs.
Beyond traffic and rankings, pay attention to engagement metrics. Look at bounce rates, time on site, and pages per session to determine if visitors from these backlinks are genuinely interested in your content.
It’s important to monitor your backlink profile’s growth and health to make sure it remains diverse and doesn’t raise any red flags with search engines.
Amit: Most SEOs just bother about the domain authority of a website, but that’s not the only factor to consider. You should also examine the site’s relevance to your niche. The more relevant the content, the more valuable the backlink.
Also, look at the link placement within the content. It should be naturally integrated within a relevant article, not stuffed into a sidebar or footer. When I do niche edits, I check the surrounding content to ensure it’s high quality and not spammy.
You must verify that the linking site maintains a clear link profile and is free from spammy or low-profile outbound links.
Amit: If your website traffic declines despite investing in niche edits suspect low-quality links. The easiest way to avoid the hassle is by spotting low-quality niche edits. The first thing you should look for in a website is the DR. Domain rank lower than 20 can be a red flag.
Next, you should examine the website's content. If the articles are poorly written, stuffed with keywords, or not relevant to your industry, the site is likely low-quality. Also, pay attention to the site's overall design and user experience; a cluttered, outdated, or ad-heavy site can indicate poor quality.
Amit: Start by reading the article where your backlink is placed. Look for well-written, clear, and engaging text that provides value to readers. Check for proper grammar, spelling, and punctuation. High-quality content is usually free from errors and easy to understand.
Make sure the article includes credible sources and references. Quality content often links to reputable sites and provides evidence to support its claims. Pay attention to the formatting and structure of the content. High-quality articles are typically well-organized with headings, subheadings, bullet points, and images to enhance readability.
Amit: To check if the site has a clean link profile, you’ll need a detailed backlink analysis. I suggest using reliable tools such as Moz or SEMrush. When analyzing the backlink profile, ensure that it has a natural mix of links from diverse sources.
These tools also tell you if the site has been hit by a Google algorithm and has received a manual penalty from search engines.
Final Thoughts
High-quality niche edits can improve your website’s rankings by giving it the necessary push. However, before you invest in niche edits, make sure to evaluate their quality and relevance.
I know it’s not easy to assess niche edits, and that’s why Rank-Jacker offers high-quality link insertions at reasonable prices.
Explore our cost-effective niche edit services and give your backlink profile a much-needed boost. For details regarding the niche edit backlink package, speak to our specialists today.
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