Why Page Speed Optimization & How to Improve it For Better SEO Results in 2021
By:∣ Updated: April 14, 2021
Online shops and websites can show a better conversion if they load faster. In contrast, many users leave a website again if it loads for more than 3 seconds.
Therefore, short loading times are extremely important. In a New Industry Benchmark study, Google shows how high the bounce rates (mobile) are when loading times are too high.
Why Is Color Tour The Right Choice For Page Speed Optimization?
Only with a detailed analysis can all loading time killers be discovered and rectified.
We have already been able to significantly optimize the loading times of many customer projects in the past and thus improve their rankings and conversion.
Pagespeed Audit: What Influences The Pagespeed?
The loading times are influenced by the files to be loaded: A large website with many files, such as Java scripts, CSS files, images, videos, and more, requires more loading times than a slim page with only a few files.
The purpose of customization is so that even websites with lots of files can load quickly.
- Caching (server and browser caching)
- HTTP requests
- HTTP / 2
- Size of the HTML page
- PHP version
- Gzip or bread
- CMS, themes, and plugins
and much more can affect loading times.
We check exactly these and many other points in a page speed audit. Here we record all points that can be optimized and then discuss the optimization with you.
Measure loading Times Correctly: Which Tools Are Recommended And What Should Be Considered?
It is always important to ensure that the test server is also in the same country or near your host. Otherwise, the loading times will not be measured correctly.
The recommendations of individual tools should always be viewed with caution.
One of the most complete and best sites for measuring load times.
The tool checks various aspects of optimization, such as active browser caching, image sizes, file sizes, and much more. Worthwhile for an initial check.
Remember that the test server has to be changed to the server near the server on the website.
Otherwise, the loading times for servers that are far away are likely to be poor.
A very popular tool with a lot of suggestions. When measuring, make sure that the server location was selected. Otherwise, there will automatically be a delay.
Google PageSpeed Insights
The loading times are measured on the desktop as well as mobile.
The analysis is divided into five broad umbrella terms: Progressive Web App, Performance, Accessibility, Best Practices, and SEO.
After the analysis, you will receive a report with all the tests and results carried out—a great extension with many analysis functions on the technical level.
Your Advantages Of Page Speed Optimization
- The user experience of your website is improved by faster loading times.
- Possible better rankings in the SERPs on Google & Co.
- Better conversions and more leads through your website or shop.
- Your project is in safe hands and is only looked after by real experts.
- Transparent way of working – you always know what we are currently working on and optimizing.
Everything beyond that should be checked and optimized. Remember, the longer your website loads, the faster visitors will leave.
- Largest Contentful Paint: How fast does the main content of a website load?
- First input delay: How quickly does a website react to user interaction? (e.g., when a link is clicked)
- Cumulative Layout Shift: How much does the content shift when the website loads?
Clearly: content is more important than page speed – what’s the point of having a fast website with bad content that doesn’t satisfy the user? So always make sure that the content is aimed at your target audience.
Do You Want More Traffic,
More Leads & More Clients?
Let us analyze your website today for better ranking & revenue. Click on the below button for a free analysis. Request A Free Analysis!