How To Market Your SEO Services
By:∣ Updated: September 01, 2020
Back in the days if you wanted to get noticed it meant renting a billboard, taking out an ad in a newspaper.
But with the emergence of search engines to seek any information - People, companies and other organizations have been in a constant competition to claw to the top of search results.
Naturally SEO or Search Engine Optimization has been in demand and one of the most sought-after services today.
But, still most of the business owners offering SEO services themselves struggle to find clients and stay afloat.
The most common cause being failure to identify a target audience & subsequently absence of a clear strategy to outreach them and often their preposition is not in sync with their offer and audience as well.
Having serviced hundreds of SEO agencies, I’ve been able to identify the exact hierarchy of process that SEO Business Owners need to follow and to work on, so that they have a clear message that strike with their audience, a provocative preposition that amplify the need of SEO for their business goals and a lucrative offer that has the potential to convert your prospect without much coaxing.
Know What You’re Selling
With hundreds of agencies catering a particular Geographical location, it’s getting difficult by the day to find clients in varied niches.
Most of the agencies, in desperation or enthusiasm, start off having a multiple services like SEO, PPC, FB Marketing and what not, which leave them clueless about what service to focus on and keep the client guessing about their best skill.
If you still don’t have too many clients or you’re just starting off, keep a linear approach.
Identify your best skill and start researching a specific niche that you wish to focus on like Real Estate, Tourism, Gyms, Bars & Restaurant etc and further niche down to a specific sub niche if possible.
This is essentially the most important part of the whole process as you won’t want to get in a niche which doesn’t have much scope in your area and also due to the fact that your entire preposition will be based on how much raw prospects you can find to outreach.
From a client’s perspective, they are always looking for a vendor who has experience in their industry and some past record to support their claims. So, having a definite industry to target and a specific niche to approach prospects, lets you prepare better.
1. Work On Your Preposition
Now that you’ve a target niche/audience to work on, the next step is to work on your preposition that differentiate your business from the rest. Your Sales page or service page need to be specific for your audience and explicitly project your preposition and Sales Offer.
If you are selling something that can be acquired anywhere then they will acquire the cheap one however if you are offering a specific skill set or some ability that nobody else has, well that makes a different story.
The goal of your sales page is, of course, to convert but you should also present an opportunity for your visitors to leave their contact details to put them in a funnel and use it re target them in future.
2. Establish Your Brand:
In marketing, projection is what makes you acceptable to your audience.
So when you’re projecting yourself as a brand in a particular niche, you already creating a long lasting impression on your prospects, no matter, if they convert or not right now, but they will surely remember your brand.
At the core, your brand needs to reflect who you are and what you stand for.
Insert your personality into the brand and make sure that your brand is reflecting what they are looking for.
3. Become A Thought Leader:
What is the value of authority in a world where everybody is a possible thought leader?
In the current scenario, many thought leaders face similar challenges. The fields they work on and the markets they choose to work overlaps.
But the major problems they face are a glut of content, scale and capitalizing on work.
If you want people to read what you write make sure you know what you are talking about.
4. Gather Client Testimonials:
Asking for clients' testimony in a way that inspires them to leave a glowing review.
But how to do that? Reverse Personalization is the process of humanizing your brand for the customers and the clients you serve.
Request a review personally.
Reverse personalization increases our connection and this makes the clients type a review for your products or give you a five star instead of four stars. That even increases client satisfaction.
5. Master Cold Emailing:
Cold emailing is one of the best ways to get clients and grow your business without spending money on paid advertising or complex sales files.
We need to answer the question of who are we targeting, who are we reaching out to and this gives a clear picture and allows us to create a message.
The goal of these emails is to generate an appointment, it is not to get a sale on the spot.
6. Nurture The Relationship With The Lead:
Lead nurturing is important to inbound marketing because it is your opportunity to provide value to your leads and customers and help them grow with your business.
It is the process of building relationships with your prospects to earn their business when they are ready.
Nurture your leads by engaging with them on an ongoing basis and gradually guiding them through the buyers' journey with both helpful content and context.
As for a Conclusion, keeping all these points in mind will help you to gain more attention from your viewers.
SEO is much easier to sell if people trust you and you have good eminence this starts with you being an expert at the craft.
Make your online presence, generate traffic to your site, convert traffic to your site.