Is Buying Backlinks Worth It? The Pros and Cons

By Rank Jacker on March 16, 2023

Backlinks In SEO

Are you considering buying backlinks to boost your website’s SEO and search engine rankings? It’s a good idea. Backlinks can improve your website’s visibility, build credibility, and enhance your standing on the Google search engine.

But it’s not all sunshine and rainbows. Buying backlinks is expensive, and this strategy can have serious and irreversible consequences on your business.

As a website owner, you must consider the pros and cons of buying backlinks before proceeding. We have laid it out for you! Let’s start with why your website needs backlinks.

The Need For Backlinks

In the simplest terms, a backlink is a hyperlink of your website placed on another website. It is essential to any successful SEO strategy that allows search engine algorithms to crawl through your website’s content. This consequently results in higher rankings for relevant keywords.

Backlinks should ideally be born from authentic relationships and networking between relevant sites. But that’s not always possible, especially if you’re new to the market.

In this case, you can purchase backlinks through link-building services. Here are the main pros and cons of doing so:

5 Advantages Of Buying Backlinks

Buying backlinks with the right strategies and tactics is a great way to increase the visibility of your website, drive more organic traffic, and get more leads.

What Are Backlinks Advantages

Here are the top five advantages of buying backlinks to boost your search engine rankings:

1. Increases Website Traffic

When buying backlinks for SEO, you can improve search engine rankings and make your website appear higher in search engine results pages (SERPs) for specific keywords. This will increase the amount of organic website traffic.

2. Boosts SEO Rankings

Buying backlinks can be a quick way to boost your website’s SEO rankings and visibility. Backlinks from high-quality sites can help improve your website’s domain and page authority, boosting SERPs.

3. Offers Long-Term Benefits

Buying backlinks can be an effective way to boost your search engine rankings. Backlinks built over time can provide long-term benefits. Purchasing high-quality backlinks links from relevant and credible sites can have a lasting effect on your SEO rankings.

4. Saves Time

Organic link-building is a time-consuming process. Building relationships within your industry can take years before you start pitching your links. You can save a ton of time and effort when you opt to buy high-quality backlinks.

5. Boosts SEO Operations Efficiency

Buying backlinks is an excellent strategy for those who want to be more efficient with their SEO efforts. At the same time, backlinks take care of themselves. You can focus on other aspects of SEO, such as on-page optimization, content creation, and user experience.

5 Disadvantages Of Buying Backlinks

Buying backlinks may be a tempting solution to boost your search engine rankings, given you have a clear understanding of the risks involved.

Here are the top five cons of buying backlinks to improve your SEO:

1. Very Expensive

Paid backlinks are expensive and time-sensitive. They disappear after the agreed period without accounting for any movement or profit to your website. This leaves marketers distraught as they scramble to adjust their heavy bills against very little and sometimes zero returns.

2. Disapproved By Search Engines

Search engines do not appreciate the process of acquiring backlinks through link-building strategies. They might remove the back linked sites from their index without any ultimatum. Buying backlinks is categorized as a black hat (spam) SEO technique. Any violations under the black hat can result in your website getting blocked permanently.

3. Mostly A Gamble

Backlinks, regardless of their quality, have lesser value than natural backlinks. If you buy backlinks for cheap, your link ends up on a site irrelevant to your niche.

For example, a backlink to a rest spa is good news if you’re a travel company. But if the free backlink generator sends attachments to a lawyer’s website, it will generate very little and mostly irrelevant traffic. This will also deter you from making genuine connections in the future.

4. Gives You No Control

You cannot control the link’s quality, content, and placement when you buy backlinks. It’s also difficult to track the effectiveness of your investment.

Additionally, linking with low-quality websites or using free backlink generators (outside of credible sources) can damage your website’s standing in the eyes of your target audience.

5. Search Engines Can Detect

Link spam is easy to detect and can result in your website being penalized by major search engines like Google and Bing. Search engines do not appreciate links from suspicious sources. And loading up your website with links from malicious sources can risk penalization.

Our Final Word

The process of buying backlinks invites a ton of other pros and cons. While it does improve your website’s search engine rankings, most people don’t think it’s worth the risk.

As you invest in backlinks, you should also prioritize internal link-building strategies that are more reliable and sustainable.

We recommend buying backlinks when the process is handled by experts, like the ones we have at RankJacker SEO.

RankJacker SEO has the right strategies and tactics that can fetch you quality backlinks without lifting a finger. Our team of trained professionals specializes in helping businesses maximize their online visibility and reach.
With our e-commerce SEO and link-building services, we can help you increase your website’s search engine rankings.

Book a call now to learn more about our link-building services.

From The author

Amit Kumar, Marketing Lead & Co-Founder at RankJacker SEO is an MBA & A former Sales Professional with a knack for experimenting with Content & Copywriting. He loves to keep a tab on the latest updates in Content Marketing & SEO applications.

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