How To Build Internal Links For SEO – Best Practices & Strategies

By Rank Jacker on October 20, 2021

link to important pages

Internal Links are ideally built to help a site’s users surf across a website’s resources through relevant links on any blog/article. A powerful internal linking SEO means avoiding crawlability issues existing due to a malformed URL or broken links that adversely impact the rankings, as it signals Search bots of the poor quality of content on one hand and displaces the audience on the other. SEO has its long term benefits too which you ought to know.

A well laid internal linking structure based on relative content and setting up a proper customer life cycle chart can help send your users into the prospecting funnel. The importance of choosing the right anchor text is crucial and can’t be undermined either.

Importance Of Internal Linking

Link building is one of the most important aspects of SEO, but the external links take all the limelight over internal links when it comes to SEO. Some technical SEO facts that may assist you for good. Although internal linking is ignored often, let me show you how important it is to focus on internal linking as well to define a website’s SEO well-being.

Top Three Purposes of Internal Links:

  1. Assists in website’s navigation.
  2. Comprehends the planning, building, and ultimately the site rankings.
  3. Helps Search Engines better understand your content.

Setting Up An Internal Linking Strategy

It is important to simplify- how Google finds, values your content through internal linking.

The basic internal linking structure reinforces your SEO further and value of the entire site. Even your content should offer quality too, some tips are here for you.

Meeting up with the user’s expectations and requirements, it also provides a clear route for search bots across a tight-knit network of posts and pages, and most importantly helps users to stay on your site for longer sessions which ultimately add to positive user experience.

But how to achieve it? Here are our SIX-worthy commandments!

#1. Identifying Your Site’s HubPages

Keeping the first things first, it is important to determine the navigation and the time a user needs to spend on your website.

To make the architecture of your site straightforward. Hub pages are often targeted as specific broad keywords that have high search volumes, rather than narrowing down the scope and long-tailed keywords that offer few monthly searches.

The end goal is to drive people to “CALL TO ACTION”, generating high revenue with innumerable traffic. To do the internal linking in the right way, a business needs to target your main keyword and compile the top-rank pages by using a keyword research strategy.

Pro Tip: Try not to create many hub pages, as you will end up being too niche. Instead, take one Hub Page and articulate topics around that content. Further, it will help you to support and connect the content internally.

WHAT Can Be Called A HUB?

    • Did page rank on top for long-tailed keywords? NO
    • Did page rank on top explaining a narrow concept in detail? NO
      • A page on top having a broad keyword with various aspects? Yes

#2. Creating Topic Clusters Using Internal Links

It is important to have a lot of internal links, to link internal pages. Hence, choosing a powerful and authentic internal linking strategy means choosing a powerful and authentic content marketing strategy and both of them go hand-in-hand.

It works in a simple way:

With more high-quality content, more options to link, the quality of internal linking strategy will rise.

As you have identified the hub pages, the topic cluster process starts with the making of the silo, usually the primary page of a specific topic. All the other content will add up either to be a supporting arm or add depth to the concept.More internal links to a main or homepage will determine its authority and represent it as an authoritative source.

The simplest and the quickest way to organize all the content is to make it a part of an excel spreadsheet. I have attached an image only for your reference:

Top Hub Pages Supporting Page Level 1 Supporting Page Level 2
Car Finance Bad Credit Car Finance IVA Car Finance
CCJ Car Finance
Used Cars Used Ford Cars Used Ford Focus
Used Ford Fiesta
Used Volkswagen Cars Used Volkswagen Polo
Used Volkswagen Golf

#3. Choosing The Right Anchor Text

Now, the next and the foremost step is to find the most appropriate anchor text for your content. It is advised to spend a little extra time on step 3, as an effective anchor text is a way to indicate topic relevance and helps to build a connection between two pages.

Here Are Few Things That You Should NEVER Forget:

1. Variety

Try to diversify your anchor text, every time to go through internal link building, if possible. But make sure the whole crux stays the same and it should look similar to the previous one, not detracting your efforts in the hope to optimize certain keywords.

2. Length

Focus on using long-tail keywords to boost up your rankings and allowing your content to target a specific audience.

3. Relevance

Try not to fit an exact anchor text wording into your content. Instead, look out for more natural and authentic opportunities without losing relevance.


If you do have the same question in your mind, then the answer to the above question is quite ambiguous. In general, you are never penalized for using the same anchor texts for creating internal link building. But for external link building, the whole process is different.

#4. Identifying Your Site’s Authority Pages

As you know, not all the pages have the same authority, try to use this as an advantage to create authoritative pages. Use your higher authoritative pages (must be linked via external sources), to direct internal content and build effective links to strategically pass the link equity.

Imagine the pyramid of your site (Shown below) and stick to your level of hierarchy to put the efforts to lift the lowest content above.

#5. Using Internal Links To Increase The Ranking Of Target Pages

Connected to step 4, step 5 is all about getting high-quality links. You need to go through pages having the most powerful and valuable links. Look at this as an opportunity to link your other valuable resources to them to give a boost to your page rankings.

#6 Using Internal Links To Optimize Fresh Content

If your website has not been able to get innumerable links, start the approach with a view to optimize the newly updated, recent, and fresh content first. Try to add contextual links to your new content with the help of existing ones.

One way to go with it is to randomly search your query using original keywords and look out for the related results that can be used to internally link the content. The results shown by google are listed and can help to boost your page ranking in no spam of time.

For instance, if you want to look for articles related to internal linking posted by Rank Jacker.

Try using it in this way: internal link

Syntax: Sitename : topic name or keyword

Frequently Asked Questions

Q1. Define Internal Link Building?

Internal Links- These are hyperlinks that direct you to the point at (target) the identical domain as that existed on the (source) link. In simpler or layman’s terms, an internal link directs you to another page or post that exists on the same website.

Q2. Explaining Internal Linking With An Example?

An internal link simply texts hyperlinks guiding a user to move from one page to another page on a particular website. This website navigation from page one to page two within the website via the help of links provided in the content is an example of internal linking.

Q3. Is Internal Linking Bad For SEO?

An internal link is a powerful SEO tool used by both digital marketers and Search engines to find relevant content on your website related to the topic a particular user is browsing. It enhances the user stay time and the engagement matrix of the site. More the relevant contextual links provided on a page, the better is for both users and Search Engines. It further helps in boosting the page ranking. Hence, crucial to your SEO.

Q4. Are Internal Links And Backlinks The Same?

The simple answer to the above question is “NO”. An external link and backlines are the same as they direct an individual from one website to another website. Whereas, internal links are the links that guide an individual from one page to another page but of the same website

Conclusion:An internal linking strategy can be undertaken with these six commandments as a cinch. These strategies are part of internal linking SEO. They might look challenging and effortful at first but if done repeatedly they aren’t complicated or overwhelming. The internal linking SEO only turns out to be a powerful SEO tool if done consistently and correctly. It is even useful to back and audit your previous content and connect them via internal linking For further help, Feel free to Contact Us Today!

From The author

Amit Kumar, Marketing Lead & Co-Founder at RankJacker SEO is an MBA & A former Sales Professional with a knack for experimenting with Content & Copywriting. He loves to keep a tab on the latest updates in Content Marketing & SEO applications.

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