How To Use SEO For Customer Acquisition

By Rank Jacker on March 24, 2023

customer acquisition

The main job of Search engine optimization, or SEO, is to assist in increasing traffic to your website. If you use SEO with the right strategy, you can turn your website traffic into paid customers. Meanwhile, SEO has different meanings for different people, the majority of that meaning comes from customer acquisition. This aspect of SEO services is very significant for the growth of any business, especially in 2023.

The use of SEO is connected to things like SERPs, keyword research, link building, and user experience. However, its primary focus is to bring relevant organic traffic and identify the routes that generate quality leads. Typically, SEO is growing immensely popular because it may show off innovative methods for boosting online presence and reach online. This blog will outline the meaning of SEO and customer acquisition, and how to use both to boost your business.

What Does SEO Mean?

SEO’s main goal is to position your website high or on the top of search engine results pages (SERPs). SEO includes finding the pain points and preferences of your audience and then positioning yourself as the best solution to those issues. Remember, SEO does not mean stuffing your content or website with keywords or SEO tags, instead focus on establishing your business as an authority on the subjects that interest your target audience.

SEO can help you reach not just individuals but also other businesses and corporates. A good B2B SEO agency will help you drive relevant traffic to your website and bring in the target leads for your company. These B2B SEO services are mainly for businesses that are actively looking for other businesses to connect, work with, or collaborate with. You must also remember that a search engine like Google considers a variety of elements when determining how to rank pages. These elements include keywords, backlinking, etc.

What Does Customer Acquisition Mean?

Customer acquisition refers to a strategy that businesses use to bring prospects into a sales funnel (or buyer’s journey) and subsequently convert them into paying customers.

Although there are numerous strategies to acquire customers, SEO is the best one. Simply said, customer acquisition aids in the creation of funnels that continuously and sustainably draw in people and turn them into users or customers.

What Is A Good SEO Strategy For Customer Acquisition?

A good SEO strategy is defined by its capability of drawing in conversion-oriented traffic, lowering your customer acquisition costs (CACs) while increasing revenue. SEO does not require pricey tools since it is affordable. What your business needs is a clear approach that can be monitored and improved over time.

The use of SEO can be divided into passive SEO and active SEO. Passive SEO services include building a site map, meta descriptions, and making sure Google can gather information from your website. Consider it as setting up the best possible place where your prospective customers can find you.

On the other hand, active SEO work includes efforts to stay relevant and useful to your clients. You’ll rank higher if you more effectively address the pain point behind the search inquiries made by your customers. Active SEO evolves in response to trends, consumer behavior, and competition.

Best Ways to Use SEO for Customer Acquisition

The use of SEO is not limited, you can employ SEO in a variety of ways. To make things easy for you, you can opt to hire a B2B SEO agency and leverage great B2B SEO services. But if you want to learn and do it yourself, here are the best and simple ways to acquire customers through SEO:

1. Keyword Research

To use SEO, the first step is keyword research which is finding the right keywords to target. It is a well-known SEO concept that has been extensively used to improve or boost search engine rankings.

In SEO work, keyword research is essential for bringing in new visitors to your website. Finding trending keywords for a website’s pages and incorporating them into the content naturally will increase website traffic, some of which will come from audiences who aren’t familiar with your brand. You can also create content that is appealing to your target audience by learning which keywords are most relevant and useful to them. Their interaction with your website will be improved, increasing the likelihood that they will visit again in the future.

The ideal use of keywords will enable you to appear high in search results. It will help you place yourself as a credible solution to people’s queries, acquiring new customers.

2. Use Well-written Quality Content

Creating quality content that is well-written is one of the best ways to acquire customers. Blogs, articles, infographics, whitepapers, and videos can all be used in SEO. Whatever content you create, make sure it is interesting and engaging. Chances are that your audience is entirely dependent on your content; in that case, you must provide them with value in exchange for their time. Engage in research and analysis to find out trending topics to stay relevant to your audience.

Also, the content you create should be highly yet easily shareable and it should be appropriately structured to answer the questions of your audience. You must create content that can arouse emotions, spark discussions, and garner views and feedback from people.

3. Website Optimization for Better User Experience

You must give your customers a positive user experience if you want to bring and keep their business. Your website’s UX should be simple to use, educational, and visually appealing.

Key points for a good user experience for a website:

1. Page loading time
2. Responsive and appealing time
3. H1, H2, H3, H4 tags
4. Link building i.e., internal and external linking
5. Metadata
6. Site map

Both acquisition and retention depend on a positive user experience. It will ensure that new visitors spend more time on your website. Only a smooth and informative user experience can make that possible. Also, don’t forget your existing customers. They’ll probably go to a competitor’s website if they don’t enjoy the user experience on yours. Your objective should also be to establish trust and solid bonds with your existing audience so that they will become your supporters and promoters.

4. Make Your Website Mobile-Friendly

A mobile-friendly website is crucial in the modern world. The use of SEO will be more beneficial if you have a website that can run smoothly on mobile phones. People are using their phones and tablets more frequently to access the internet. You risk losing out on leads and consumers if your website is not mobile-friendly.

Your website should be easy to navigate on a mobile-friendly website. It should be able to adapt to fit any size screen. It should also load swiftly and include content that is clear and concise. Make sure your website is mobile-friendly if you want to increase your chances of ranking in SERPs. Google nowadays prioritizes websites optimized for smartphones, which is known as “mobile-first indexing.” To use SEO more effectively, make sure your website is readily-accessible on all platforms.

5. Engage On Social Media

Social media is used by practically everyone today, which means a significant portion of your target audience is on social media. It is the most efficient way to interact with customers and carry out niche advertising campaigns for your company. Social media is a great approach to guide customers through the acquisition experience when you need to point them to a target page or sales email.

Different social media platforms work differently, so curate your content accordingly. Work on posting your content on the social media networks that are best for your business goals. Don’t forget to mention the various social media links and icons on your website redirect your customers there.

Social media helps interact with the audience personally, creating connections that might eventually result in conversions. Don’t forget that social media isn’t just a place to sell; it’s also a place to grow.

6. Link Building

Link building means establishing links to and from your website, creating both internal and external links. These links are seen by search engines as a recommendation and vote of confidence for your website, which boosts your search engine rankings. Your credibility rises when another company includes a link to your website in its content.

Link building for SEO work doesn’t have to be as challenging as it might initially seem. Connect with other businesses and influencers, try linking their websites, including external links on your page, and vice versa. Only approach websites that are relevant to yours, and make sure they link to your page with relevant material.

Social media is also a fantastic tool for building high-quality links and making use of SEO easier. Be sure to share your high-quality content on your social media platforms. Your visibility and reach will both grow as a result of this SEO work.

Conclusion

Any business that wants to grow online must invest in SEO. By using SEO, you can boost your SERP ranking and acquire more customers. Just keep in mind to prioritize quality and a positive user experience. Remember, SEO is merely an extension of what you should already be doing, so it’s not as difficult as you might think to acquire customers. Just follow these tips using SEO and you will be on your way to achieving your business objectives.

If you need SEO professionals to do the work, you can visit our website and we will be happy to assist you through our SEO services. Also, head to our blog section to read more about marketing, content, SEO, and a lot more.

Amit Kumar,
Marketing Lead & Co-Founder RankJacker SEO.

I'm an MBA & A former Sales Professional with a knack for experimenting with Content & Copywriting. I love to keep a tab on the latest updates in Content Marketing & SEO applications. Connect with me

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